WebECS Announces 13 Years of Windows Hosting Business Experience

2010-03-23T23:07:00-04:00

Columbus, OH (PRESS RELEASE) March 22, 2010 – WebECS, a leading Microsoft Windows server and Windows ASP.NET web hosting company, announced today its 13th year of providing expert Windows hosting solutions for both large and small businesses worldwide. WebECS is one of the few leading Windows hosting companies with over a decade of providing reliable Windows hosting services.

“At WebECS, we focus on what we know best – Windows web hosting – to give our clients the best care in terms of features, cost, and speed of service – and we have been doing it for over 13 years,” says Kyle Beckham, President of WebECS. “Every WebECS engineer and technician is a Windows expert with years of Windows hosting experience, and can assist all types of businesses with their Windows hosting.”

All WebECS support staff and employees are located in Columbus, Ohio. As a result of WebECS’ 13 years of Windows hosting experience, the company has developed one of the fastest support response times in the industry. WebECS support technicians receive questions at all hours, most of which get resolved within half an hour or less, even in the middle of the night.

“No matter what time it is, and no matter how complex a question someone has about their Windows hosting account, they receive prompt and thorough service – every time,” says Beckham. “People trust us to keep their businesses running at maximum efficiency, and at WebECS we work hard to earn that trust.”

When businesses utilizing Microsoft Windows ASP.NET shared hosting and Windows dedicated server hosting outgrow their hosting plan, WebECS determines present and future network needs as well as advises on optimal system and setup requirements. WebECS offers Windows virtual private hosting, virtual dedicated hosting plans and managed hosting plans, along with flexible customized hosting packages with attention given to a seamless transition.

“Business growth should bring excited planning for new projects and ventures, not headaches about disk space and bandwidth,” says Beckham. “WebECS Windows server and hosting experts help businesses make a knowledgeable, cost-effective and easy transition to more robust Windows web hosting.”

WebECS continues to celebrate its 13 years of providing Windows ASP.NET web hosting and Windows virtual private servers to global, national and local businesses by launching new partnerships, technologies, and software bundles. WebECS also offers Windows reseller hosting plans so companies may offer web hosting to their customers without having to own the infrastructure and hire system administrators. Customers are encouraged to visit webecs.com to learn more about WebECS Windows reseller hosting plans, asp.net hosting, virtual hosting or managed services.

About WebECS, Inc.

Established in 1997, WebECS is a privately owned hosting company specializing in affordable and reliable Windows based hosting services including support for all versions of ASP.NET hosting, Windows 2003 hosting , Windows 2008 hosting, Windows dedicated SQL Server 2008, Windows VPS hosting, Windows VDS hosting, and Windows managed dedicated servers. WebECS also offers virtual dedicated server clients a huge software savings with the addition of the SmarterTools software bundle.

The WebECS data center gets data transit from ten Tier 1 backbone providers, including AT&T, Qwest, Level 3, UUNET and Verio, and have multi-gigabytes of high quality provisioned data capacity with virtually unlimited scalability. WebECS does not utilize bandwidth from any "discount" providers. Access is monitored using Proximity Security Badge Access and Digital Security Video Surveillance. The WebECS data center offers complete redundancy in power, HVAC, fire suppression, network connectivity, and security and is the optimal location to serve your applications to the world.

For more information about WebECS, visit http://www.webecs.com.

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Generating Leads With White Papers

2010-03-09T06:26:00-05:00

(Gawkwire.com) White papers – what are they and how can they help your business generate leads. Over the years I have written dozens of white papers for leading hosting, software, and technology companies. White papers are one of the most valuable marketing resources your company can use to generate qualified leads that are ready to purchase your products and services.

But what exactly is a white paper? Many clients ask that question so I set out to write this article to define a white paper, the purposes white papers serve, the people who read white papers, where to publish white papers, the cost of developing white papers, and taking the next step.

Defining a white paper

A white paper is a document, typically 10-15 pages, that educates prospective customers on how to resolve a particular problem or issue by using possible solutions available in the marketplace. But the primary objective of a white paper is to show how your solution is the ultimate solution to resolving a particular problem or issue compared to “other” available solutions.
White papers use a variety of promotional writing and marketing techniques to engage readers using proven, statistical data to backup claims and statements, charts and graphics, proper flow of content, and other elements necessary to educate prospective customers.

Well-written white papers start by introducing the problem or issue by including points that can seem painful to any business owner or business executive. The idea – make the reader understand that if they do not read this white paper, it could hurt business in terms of attracting new customers and increasing revenue. White papers do in fact, generate leads.

A white paper can serve multiple purposes

You want to generate leads for your business, right? Every company does. Doing so increases revenue. There are many ways to generate leads. Some are better than others. White papers are at the top. Below is a partial list of things a white paper can do for your business.
· Educates customers
· Resolves an issue
· Answers a complex question
· Provides multiple solutions
· Utilizes statistical data
· Generates leads
· Builds brand awareness
· Enhances company image
· Increases professionalism
Those sound great, right? I think so. Here’s why. I see multi-million dollar companies utilize white papers everyday successfully to do all of the above. They hire a professional writer to develop a white paper that grabs prospective customers’ attention, keeps the reader engaged, educates the reader, and demonstrates why the company’s solution is the ideal solution for the prospective customer’s needs. But not just any white paper will do. They must be written well. They must have the basic elements that make up a white paper effective enough to generate leads. And most importantly, they must be written by a professional writer – a good professional writer.

Who reads white papers?

Simply put – key decision makers. Even if they are not the CEO, decision makers come in all flavors from IT Director to CFO to Account Manager to Project Manager and so on. You get the idea. Decision makers have influence on purchasing new products and solutions that will help their organization overcome the problems or issues you describe in your white paper. And people who read white papers are intelligent decision makers. They want to know available solutions and what makes one solution better (or worse) than other solutions. That said, the most effective way to educate those decision makers is give them a detailed white paper.

Decision makers want lots of information so your white papers must provide enough details and the content must be well written and well defined with plenty of examples. Otherwise your white paper is useless. So in order to get those important details and examples in your white paper, the length must be at least 10 – 15 pages, not the one or two page technical paper people often call white papers.

Debunking the white paper myth

Many people think a white paper is a one or two page technical paper describing, well, something technical. That’s not even close and should never be considered a white paper. If you only write one or two pages describing something technical, you are missing the most important pieces that make up the heart and soul of a white paper.

However, I do encourage those of you writing technical papers to keep doing so. Publish them on your website, in your knowledgebase or resource center, maybe even a blog post or two. Just make sure you call it a technical paper, not a white paper. Of course, over time, you can develop your technical paper into a lead-generating white paper, even if you have already published it on your website.

White paper layout

Layout is extremely important when writing a white paper. The layout determines how your prospective customers will learn and understand the problem or issue. Layouts also provide substantial evidence to help your readers understand why other solutions may not work to resolve the problem or issue. And layouts help the reader understand why your company’s solution will help resolve the problem or issue.

Few professional writers truly understand what an effective layout should look like when writing a white paper. When I say layout, I am specifically referring to the order of information presented. Below is an example of a layout I use when writing white papers.
· Introduction (complex question, problem, or issue is introduced)
· Question/Problem/Issue (problem is described in detail)
· Possible Solutions (available solutions that resolve an issue)
· White Paper Sponsor (introduce the company sponsoring the white paper)
· Sponsor Solutions (state why the sponsoring company’s solutions are the right choice)
· Conclusion (include call-to-action elements)
Layout in terms of design includes formatting, colors, branding, and other elements that keep the reader engaged from beginning to end.

White paper design

Design is also crucial to the success of your white papers. White paper designs always utilize the sponsoring company’s logo and colors. White papers do not have to look like the rest of your marketing materials as long as your logo is displayed. The reason – a white paper is about content, not your company’s branding. Remember, decision makers want well-written, proven examples and solutions.
Formatting plays a vital role in the success of your white paper. Sections of content should be clearly marked and identified by headings and sub headings that use different fonts. White paper formatting should make it easy to read so your prospective customers (decision makers) can get to the information they need quickly.

Publishing white papers

There are many places to publish your white papers – some free, some paid. The first place to publish your white papers is on your website. Some companies will require prospective customers to fill out a form before they receive a copy of the white paper. By doing so, the sponsoring company can collect data from the prospective customers and either follow-up by phone or email.

I will save going into detail about double opt-in for another article, but to give you a quick summary, a double opt-in confirms the email address your reader used when filling out your form is legit and not someone else’s email address.

You can also take it a step further by having a field option on your form asking the reader if you can follow-up by phone, email, newsletter, or not at all. It is okay to collect data and it’s completely up to you on whether or not you want to require your readers to fill out a form before they have access to your white papers.

Aside from publishing white papers on your website, there are dozens (maybe even hundreds) of websites where you can publish your white papers. I will not provide examples here because the best place to publish your white papers really depends on the topic. Some topics are better suited for specific websites.

Cost of developing a white paper

A well written white paper takes time to research, develop, and design. The average turnaround time depends on how much research has been done or needs to be done. Some companies have already done a lot of research (for marketing, sales, competitive analysis, and other reasons), which reduces the cost of developing a white paper. You get far more return on investment (ROI) with a well-written white paper, especially when you take the next step and hire a professional writer.

Taking the next step

Some clients have a list of topics they want to write about. Others need help determining the best topics. Either way, a professional writer can help shape your topics or help you generate topic ideas that will generate leads. Even if your team has attempted to write or start writing a white paper, but unable to take it to the next level, send what you have to a qualified professional writer to get the job done. When everything comes together and your white paper is completed and published, your company can start generating qualified leads.

About Dave Young
Dave Young is a professional writer, technical writer, website auditor, marketing consultant, SEO guru, and founder of Young Copy, a leading promotional and technical writing services firm. Visit www.youngcopy.com to learn how you can boost your company’s revenues.

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WebECS Announces 13 Years of Windows Hosting Business Experience

Generating Leads With White Papers