(Gawkwire.com) – Almost a third (31%) of online entrepreneurs today are 50 years or older, revealed a national survey of 25,000 business by the small business website company, CityMax.com. Released to mark National Small Business Week, the study also found that the morning newspaper has become almost irrelevant to small business owners, with 48% going online immediately after waking (compared to just 3% reading print news).
“We’ve seen a recent surge in older entrepreneurs making their own websites,” said Dean Gagnon, Chief Evangelist and President at CityMax.com. “To kick off National Small Business Week, we wanted to share our findings on what today’s online entrepreneur is thinking.”
The survey found California to be the most entrepreneurial state online (12.3% of those polled), followed by Texas (8.4%) and Florida (7.0%). Two thirds of online businesses had no paid employees, and two in five generated a household income upwards of $75,000. Surprisingly, half (51%) of online businesses claimed that they were not negatively affected by the past year’s recession.
Other notable trends included the majority of online entrepreneurs foregoing long work hours, in favor of more efficient websites using tactics such as Search Engine Optimization (SEO). Social media marketing is also currently at the forefront of small business owners’ minds, yet very few are monitoring their online reputations (28%) or have begun any social media campaigns (19%).
For the full survey and more information, visi