As more IT pros investigate their companies’ cloud computing options, they run into a crowd of new, relatively unknown vendors. Appirio, Coghead, Kaavo, Mosso, ParaScale, and dozens of other startups are taking their places alongside, Google, Hewlett-Packard, IBM, Microsoft, and Sun Microsystems in delivering IT resources as services rather than packaged products.

Why consider a startup when established players offer cloud services at seemingly lower risk? The cloud computing market is so broad–comprising software, server capacity, storage, middleware, virtualization, security, and management tools delivered as services–that even the biggest vendors can’t excel at everything. Startups drive innovation and fill niches, often while pushing costs down and performance up. … Go to source

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