Former Yahoo! VP Joins Marin Software as CTO
San Francisco, Calif. (Gawkwire.com) Marin Software, provider of the leading enterprise-class paid search engine management application for advertisers and agencies, today announced that Ram Gupta, formerly vice president of engineering operations for Yahoo! Search Marketing, has joined the company as chief technology officer (CTO).
The appointment of Gupta comes at a time of rapid growth for Marin Software, as leading search advertisers embrace its enterprise-class application to dramatically improve the performance and efficiency of their search engine marketing (SEM) programs. The company recently announced that more than $200 million in annual paid search spending is being managed through its application.
Gupta brings nearly two decades of progressive IT management and software development experience to Marin Software. Mostly recently, Gupta directed the production operations management of Yahoo!'s IT systems distributed in multiple data centers around the globe to support the search engine's advertiser, search and social networking applications serving all of Yahoo's advertisers and Internet search users worldwide. Prior to Yahoo!, Gupta spent 10 years at Oracle where he held the position of senior director of software development and IT in the Oracle Application Division. Gupta holds a Master's degree in computer applications from Indian Institute of Technology in Delhi, India.
"Search marketing today is much more sophisticated than it was just five years ago. As spending across the board increases, the stakes are at an all-time high for the largest search marketers spending $50,000 to millions per month," said Ram Gupta, chief technology officer of Marin Software. "Chris and the team at Marin have capitalized on the industry's need for next-generation technology to support the ever-growing complexity of large-scale search engine marketing. I'm pleased to join the Marin team and leverage my operations, search and software experience in support of the world's premier enterprise-class paid search management application."
According to a recent study by JupiterResearch, a Forrester Research company, commissioned by Marin Software, 92% of large search marketers would increase their pay-per-click (PPC) spend an average of 22% if major technology and campaign management impediments were resolved. Since large search marketers account for the lion's share of industry spend projections, this equates to billions of incremental paid search dollars ready to be unlocked over the next five years as enabling technologies gain greater penetration in the market.
"Attracting someone of Ram's caliber to the Marin executive team is a testament to our success and growth as the leading company providing an enterprise-class paid search application," said Christopher Lien, chief executive officer of Marin Software. "Ram's technical and management expertise will be invaluable as Marin continues to expand its capabilities to meet the needs of ever-more sophisticated marketers that drive a large part of their marketing success through paid search."