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Home | Business | Google Kills Search-Advertising Deal with Yahoo

Google Kills Search-Advertising Deal with Yahoo

The search-advertising marriage between Google and Yahoo has been called off. A flurry of press releases from the two search-engine giants and the antitrust division of the Department of Justice made it clear that Google wasn't willing to go forward with the deal in the face of possible DOJ action. The whooshing sound you hear is $800 million in ad revenue disappearing from Yahoo's bottom line.

According to a statement by David Drummond, Google's senior vice president for corporate development and chief legal officer, Google continues to believe the deal would be good not just for Google and Yahoo, but for users, advertisers and publishers as well. ... Go to source


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Dave Young Dave Young is a professional writer and founder of Young Copy, a leading promotional and technical writing services firm. He can be reached at http://www.youngcopy.com.