Google is now in the affiliate-marketing business, having launched the Google Affiliate Network, a rebranding of the network run by DoubleClick’s Performics business.

In the typical affiliate program, publishers place links on their Web site to online retailers or other e-commerce sites and receive a commission for each referral they pass along.

The relaunched network will put Google in competition with large affiliate networks such as ValueClick’s Commission Junction and LinkShare, a division of the Japanese concern Rakuten. … Go to source

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