Microsoft Details Strategy To Grab Google's Market

Microsoft plans deeper, connected searches as it prepares to go after market leader Google. Vice President Satya Nadella told the Search Engines Strategies Conference and Expo that Microsoft will tailor searches for better results. Microsoft's acquisition of Powerset could provide the groundbreaking technology it needs.

Microsoft laid out its "catch Google" strategy at the Search Engines Strategies Conference and Expo in San Jose Tuesday. Appearing as the second keynote, Satya Nadella, senior vice president for search and advertising, vowed that additional investment and new deep-search techniques will allow the company to gain share over market behemoth Google.

Currently Microsoft gleans less than 10 percent of all Internet searches and less than five percent of Internet ad revenue from searches. ... Go to source