San Bruno, CA- ( Nomis Solutions, the recognized leader in Profit-based Pricing for banking and finance, today announced that Dr. Robert L. Phillips, founder, chief science officer and vice president of research and development, will be delivering an insightful presentation concerning the ideas surrounding Pricing and Revenue Optimization at the Wharton Club of Northern California. The event will be taking place at Carr & Ferrell Llp. in Palo Alto, California at 6:00 p.m. on August 20th.

Dr. Phillips will present how Pricing and Revenue Optimization (PRO) can be used to both generate more profit as well as gain valuable strategic insights into customer behavior. He will also lead a discussion on PRO’s practical approach in different industries, showing how mastering pricing, incremental profitability, and price-elasticity can materially drive business improvement.

Dr. Phillips founded Nomis Solutions in 2002 to help financial services firms use pricing analytics, optimization and execution to improve profits and market share by better understanding how customer preferences impact product and portfolio performance. Over the past 15 years, Dr. Phillips has helped leading companies optimize pricing and revenue within a wide variety of industries including airlines, rental cars, hotels, automotive, electric power, freight transportation, and manufacturing. He is also the author of the award-winning book Pricing and Revenue Optimization.

To find out more information about the event, visit

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