Gawkwire: Web Hosting and Internet News Resource: Tesco, first direct, IBM & eBay named Econsultancy Innovation Awards winners 

Tesco, first direct, IBM & eBay named Econsultancy Innovation Awards winners
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Robert on 09 December, 2009 09:15:00
 
(Gawkwire.com) first direct was named a winner in three categories today as
Econsultancy announced the results of its 2009 Innovation Awards.
The online bank was recognised for best innovation in Online PR and Multichannel
Marketing, while also winning the Best Online Advertising Campaign category.
The bank, which shows both negative and positive consumer sentiment on its
‘first direct live’ microsite, impressed the judges with its successful use
of social media and its integrated advertising campaign to encourage people to
talk honestly about its brand.
Tesco, Comet, IBM and eBay were also among the winners in Econsultancy’s
annual awards which recognise the smartest new ideas and achievements across
digital marketing and e-commerce.
The digital agency Essence won the awards for Most Innovative Digital Agency and
for Rich Media and Video. It won the Rich Media category for the YouTube
HomeProject Channel, which enabled people to watch a full feature film about the
global environmental challenge online.
Tesco.com won the award for Innovation in Email Marketing for its campaigns
which provided personalised shopping lists to customers based on their in-store
and online purchase history.
IBM won the Innovation in B2B Digital Marketing award for its augmented reality
mobile phone technology which enhanced the Wimbledon experience by providing
useful data about the tennis tournament as well as information which helped
people to avoid queues.
The same technology, called Seer, earned IBM a commendation in the Most
Innovative New Technology category.
eBay Partner Network won the Affiliate Marketing award for breaking away from
the traditional affiliate cost-per-acquisition payment model and launching a new
“quality based” Cost Per Click (CPC) payout method.
Entries were judged by an international panel from companies known for
innovation such as Honda, The Guardian, lastminute.com, Orange, Mindshare,
Channel 4, Google, Isobar, PHD Media, Unilever and Poke, as well as digital
gurus Avinash Kaushik, Jeremiah Owyang, Sidharth Rao and Dr. Dave Chaffey.
The judges also included Econsultancy CEO Ashley Friedlein, Research Director
Linus Gregoriadis, Editor-in-Chief Chris Lake, and Senior Research Analyst Jake
Hird.
The full list of winners and judges’ comments is on the Econsultancy blog.
http://econsultancy.com/blog/5095-the-econsultancy-innovation-awards-2009-the-winners
List of winners and highly commended entries by category:
Innovation in Affiliate Marketing
Winner: eBay Partner Network
Highly commended: Skimlinks
Innovation in B2B Digital Marketing
Winner: IBM
Innovation in E-commerce
Winner: Glasses Direct
Highly commended: UpClick
Innovation in Email Marketing
Winner: Tesco.com
Highly commended: Silverpop
Innovation in Lead Generation Online
Winner: European Directories and Skype
Innovation in Mobile Marketing
Winner: Marvellous Ideas
Highly commended: Incentivated
Highly commended: KODIME
Innovation in Multichannel Marketing
Winner: first direct
Highly commended: DSB Danish Railways / Wunderman / Agillic
Innovation in Online Customer Service
Winner: CACI
Highly commended: BT
Innovation in Online Marketing Research or Customer Insight
Winner: InSites Consulting UK
Highly commended: Somatica Digital
Innovation in Online PR
Winner: first direct
Innovation in Paid Search/PPC
Winner: Summit Media / Comet
Innovation in Rich Media and Video
Winner: Essence
Innovation in SEO/Natural Search
Winner: Majestic-12
Innovation in Social Media
Winner: Storm Ideas
Highly commended: Independents United
Innovation in User Experience
Winner: Enhanced Editions Ltd
Highly commended: MixMatchMe
Innovation in Web Analytics and Optimization
Winner: Fresh Egg
Innovation in Web Content Management
Winner: Aqueduct & Poke
Most Innovative Digital Agency
Winner: Essence
Most Innovative Digital Marketing Team
Winner: eSpares
Most Innovative Online Advertising Campaign
Winner: first direct
Highly commended: Tangent One
Most Innovative New Technology
Winner: ipadio
Highly commended: IBM