San Jose, CA (Gawkwire.com) Worldwide online/Internet services are anticipated to witness prolific growth, driven by rising expenditure on information technology (IT) services, and intensifying e-commerce and e-retailing activities. With the number of online sites, services and providers expanding rapidly, online services market is expected to witness rapid growth. Greater accessibility to broadband, and growing number of online sites, services and providers are expected to foster growth.
E-commerce and e-retailing are major determinants of growth in the global online services market. The convenience of using online medium is expected to encourage a large number of online users to carry out commercial/shopping activities. Online services for sectors such as travel, property, financial services and staff recruitment, in particular, hold promising future. Websites related to shopping are one of the most visited online services, a trend that is attributed to the growing consumer desire for best deals, superior products, and convenient shopping experience.
Broadband accessibility, a critical factor for rising Internet activity, offers enormous benefits in the form of increased speed of Internet connectivity, support for numerous applications such as online games, data sharing and video conferencing, development of mobile Internet, and flexibility to use both audio and video formats. Technological advancements in the field of broadband accessibility have facilitated advent of online services such as video-on-demand (VOD) and live streaming using high-speed Internet. Flat rate pricing associated with broadband, and elimination of cost barriers is also contributing to the enhanced use of various Internet/online services.
Online advertising represents one of the fastest growing modes of advertising for global companies. Interactivity, measurability, and ever-rising penetration and utilization of Internet in both developed as well as developing countries are encouraging the use of Internet for advertising applications. Ability of online advertising to reach out to a large number of potential customers, as compared to conventional advertising media constitutes a major factor in their growing adoption. Demographic profiles of online users also hold prominence for the online advertising market, as interest in online media is often popular among specific demographic sectors. Another sector that is witnessing rapid expansion is the online gaming market, which is emerging as a substantial revenue generator for operators. Despite political and legal complications, online gaming industry has managed to attract a large number of die-hard followers. Growing popularity of virtual games, and ability to carry out unrestricted gaming has fostered the market for online gaming.
The report titled "Online Services: A Global Outlook" provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird’s eye view of the industry’s structure for online/internet services, the service market composition, primary market stimulants, trends, and a sneak peek into major markets worldwide. The 49 information-rich, market data tables give the reader a wholesome understanding of the industry in its totality. Regional markets briefly summarized and illustrated with tables and graphs include the US, Canada, Japan, and Europe, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 627 companies worldwide.
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