Yahoo makes the case for Google search ads

Yahoo is on a campaign trail of its own, taking an opportunity Thursday to plug a search-ad partnership with rival Google that could bring new profits to the company but that also faces possible antitrust hurdles.

Yahoo is on a campaign trail of its own, taking an opportunity Thursday to plug a search-ad partnership with rival Google that could bring new profits to the company but that also faces possible antitrust hurdles.

The partnership, which is expected to go into effect in early October, is "good news for consumers and for advertisers," said Hilary Schneider, executive vice president of Yahoo U.S., speaking here to reporters at an event to discuss Yahoo's strategy to open its technology foundation. ... Go to source