BRITISH BUSINESSES NOW EMBRACING EUROPEAN WEB IDENTITY

London (Gawkwire.com) 1&1 Internet Ltd, the world's largest web host by known servers, today launched a special offer which provides a 1 year .EU domain registration for only £0.99+VAT (standard price £8.99/year+VAT) .   Until 31 May, any UK business or individual can secure its identity within the European Internet community at this special price.  1&1 has seen demand for .EU domains increase 30 per cent from March 2008 to March 2009.  The growth lends weight to the theory that more UK businesses now seek a more European identity and is in contrast to UK SME's previous confusion surrounding the domain. 

1&1 leverages its scale as Europe's largest domain name registrar to offer new and existing UK users the chance to capture a .EU domain registration at the greatly reduced price of £0.99/year+VAT.  The offer is ideal for businesses wishing to protect their brand names online or for new online projects seeking a European audience.  1&1's data shows an impressive 30 per cent rise in .EU domain registrations made by its UK customers.  

Oliver Mauss, CEO 1&1 Internet Ltd, said, "It is pleasing to see increasing demand for the .EU identity.  As the Web increases in importance for UK enterprises, .EU can bolster online brands and make cross-border commerce even more achievable".

The remarkable progress made by .EU in terms of awareness and popularity can be appreciated all the more when compared with research findings sourced by 1&1 in 2007.  The survey of 282 UK businesses, only two years ago, saw over half confused over the meaning of .EU and who was eligible for it.   Today, .EU is one of the fastest growing and popular domain choices for UK businesses. 

As the world's largest web host, 1&1 currently holds over 8 million customer contracts worldwide and manages over 10 million domain names. 

For more information visit the website at www.1and1.co.uk