New York, NY ( To celebrate one year of the official live launch of the popular .me domains, Brands-and-Jingles has issued a white paper on how "me"-branded names are used in marketing. In its effort the advertising agency wants to congratulate the .me registry team, registrars, the developers and Internet users with another important milestone of jingling online marketing and wish the one year old ME domain baby many happy returns.

The document summarises the first year of .me domain names as well as provides an exhaustive overview of "me" advertising with numerous examples.

"In less than a year .ME domains became more popular than .asia, .jobs, .coop, .aero, .int, .mil, .museum, .name, .pro, .tel, .travel, and other 200 country code top-level domains," notes the document.

.ME enjoyed record auction sales: Date.Me was sold for $70,000. Another very attractive domain name Insure.Me scored impressive $68,000. Some other big sales include: Love.Me – $32,500; Ask.Me, Hug.Me, Kiss.Me, and Teach.Me – $20,000 each; Match.Me, Rank.Me, Buy.Me – $17,500 each; Verify.Me – $16.000; LasVegas.Me,, – all above $15,000; Solve.Me – $13,116; Picture.Me – $10,240; and Recruit.Me – $10,155.

The word "me" can be found on every fourth web page. It is used by thousands of companies for their brands and marketing campaigns to steer the consumers into buying their products. Apple’s "Mobile Me", Microsoft’s "It’s all about me", the famous British "Model.Me" beauty brand, "23andMe" the genetics testing company co-founded by Anne Wojcicki, the wife of Sergey Brin (Google co-founder) – the list is practically endless.

Not only are .me web sites novel and easy to remember, they also attract many online customers: Notify.Me – helps its users manage real-time updates, YouAnd.Me – a top free dating site with nearly 70.000 members and the fastest growth in 2009, PicFor.Me – new popular photo sharing site, DressUp.Me – games for girls, etcetera.

Everyone can download a free PDF copy of this report on:

.ME domain users all over the globe may use this material in their promotion, forward it to their colleagues and clients, and reuse it for their advertisements too.

Brands-and-Jingles team is open to comments and suggestions that can be published on its blog at

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