Philadelphia, Pennsylvania – (Cheap Web Hosting Directory) – September 15, 2008 – Subsidiary of United Internet, 1 and 1 Internet, has initiated a free RatePoint reputation management tool, designed for businesses.

Oliver Mauss, CEO of 1 and 1 Internet noted, ”While most US businesses have taken steps towards a presence online, very few enjoy the means to turn their online sales into a positive online image. RatePoint comprises an excellent means for any sized business to manage their reputation online.”

From September 10th until October 30th, all new Business Web Hosting packages from only $9.99/month, Professional eShops from $24.99/month and Managed Servers from $99/month, include a RatePoint license for establishing and managing an online reputation, free of charge for the life of the hosting package. When the offer ends, RatePoint will be available to other 1 and 1 customers for $9.99/month. The solution enables site owners to collect feedback from their visitors and display a star-rating for satisfaction, communicating their credibility and trustworthiness.

1 and 1 adds another exclusive feature to its industry-leading suite of online marketing tools. RatePoint is a set of highly effective and easy to use tools for capturing customer reviews on a business website in order to develop and promote a positive reputation and boost sales. The solution leverages web users’ familiarity with 5-star ratings currently used by large online retailers such as Amazon and eBay. The RatePoint SiteSeal star rating is a powerful means to reassure and encourage website customers using any type of business website.

RatePoint’s lead feature provides an online feedback form upon which online customers provide ratings that are dynamically configured into a SiteSeal 1 to 5 star-rating. This well regarded award logo provides shoppers with a genuine representation of customer satisfaction, and signifies that the website has a tangible commitment to online customer service. RatePoint also includes Dispute Resolution Services for tackling online customer disputes swiftly. This facility is a valuable asset for businesses in enabling them to better understand the needs of online consumers and improve their online sales processes. Available free for the lifetime of each new 1&1 business level hosting packages, businesses can now implement an effective reputation management system at no cost. Customers ordering now can save over $200/year.

In addition to online customer care, RatePoint delivers businesses a structured platform on which to approach online marketing and the segmentation of their customer base. RatePoint features email marketing and survey tools facilitating email newsletters, promotions and delivering an analysis of campaigns including open and click-through rates. Testimonial and Widget tools also provide highly efficient means to generate and display relative customer reviews. Participant businesses can further increase marketing efforts by joining RatePoint’s Online Business Directory.

Online reputation can be a key factor in online purchasing behavior. Research shows that 77 percent of online shoppers use reviews and ratings when purchasing (Juniper Research, August 06). In using a publicly recognized system such as RatePoint, online businesses are better equipped to reassure potential customers of their credibility, proficiency and trustworthiness.

Mr. Mauss added, ”As the web becomes an increasingly competitive landscape for US businesses, reputation management and online CRM will become vital for protecting revenues and market share. Our current offers are intended to help businesses to begin leveraging their online customer satisfaction.”

1 and 1 Internet’s global community includes over 10 million domain names. 1 and 1 features an array of services, from instant domain packages to all-inclusive shared hosting plans, dedicated servers and ready-to-run eShops. Combining over 55,000 fully-tuned servers in five data centers. With the performance of Juniper and Cisco routers, 1 and 1 endeavors to utilize the most superior products from the leading technology manufacturers and service providers. 1 and 1 is a Microsoft Joint Development Partner, and works with other paramount companies such as Google, Plesk, Symantec, and HP/Compaq.

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