(Gawkwire.com) ad:tech San Francisco has enlisted some heavy hitters for its conference in April. Newly announced keynote speakers include Chris Anderson, best-selling author and editor-in-chief of WIRED magazine, and Loïc Le Meur, founder and chief executive officer of Seesmic.
In his keynote, Anderson will discuss how WIRED is using the new Apple iPad as a venue to launch itself into the next era of digital media consumption. Anderson is the author of The New York Times best-seller “The Long Tail: Why the Future of Business Is Selling Less of More,” and “Free: The Future of a Radical Price.” His original thinking as editor-in-chief of WIRED significantly broadened the magazine’s audience in the business world and won the publication a National Magazine Award.
Le Meur’s entrepreneurship and innovative thinking recently earned him recognition as one of “The 25 Most Influential People on the Web” by BusinessWeek magazine, and he was also named “Young Global Leader” by the World Economic Forum. Seesmic’s flagship social software application has become one of the most successful in the industry under Le Meur’s leadership.
Conference attendees will also learn from and interact with some of the brightest in the industry, including:
Jaime Cohen Szulc, chief marketing officer, Levi Strauss & Co.
Kristi VandenBosch, chief executive officer, Publicis & Hal Riney
Geoff Ramsey, chief executive officer and co-founder, eMarketer
Lori Schwartz, executive director, IPG Media Lab
Having the opportunity to interact with these leaders is an important aspect of the conference. ad:tech organizers have gone to extensive lengths to create a marketplace for business interactions that encourages easy and effective networking. Sessions with these experts will have a whole new feel this year. Attendees will get hands-on participation and will take away practical solutions to improve marketing immediately, in addition to suggestions and tools for future growth and improvement.
The focus of the conference is on the application of practical information and case studies. There will be eight Marketing Masters Series led by industry experts on topics including social media, mobile marketing, e-mail, Web analytics, branded publications, ad networks, affiliates and search. The Digital Demographics Series will introduce and analyze tips and tricks to successfully reach five of the most popular demographics on the Web.
Meanwhile, the exhibit show floor, where exhibitors include Google, Facebook, Verizon, AOL, ValueClick Media, Advertising.com and Casale Media, has been redesigned and will introduce new attractions such as Innovation Alley, Miracle Mile and Mobile App Exchange, where CEOs, CMOs, brand managers, strategists, media buyers and other attendees can easily engage with potential suppliers and business partners. Expo floor events have been designed to encourage networking and meaningful business interactions.
ad:tech San Francisco will take place April 19-21, 2010 at Moscone Center North. For more information or to register, please visit: www.ad-tech.com.