(Gawkwire.com) Incisive Media and BBP today announced that Bill Hunt, President of Back Azimuth Consulting, will be the opening keynote speaker at the Search Engine Strategies (SES) Amsterdam 2010 Conference and Expo.

Bill will open proceedings at this year’s event by reviewing the current state of search marketing and giving his view of the future. As part of his keynote presentation Bill will focus on the economy and the things search marketers, advertisers and agencies should be doing to leverage the eventual upturn to increase their business and client opportunities.

In setting the scene for search marketers, Bill will also take a closer look at the synergies with other forms of marketing and how to maximize the real opportunities of search marketing to drive global expansion and increase revenues.

SES Amsterdam takes place on 17-18 March 2010 at The Grand Hotel Krasnapolsky. See www.SearchEngineStrategies.nl

SES is the leading global conference and training series focused on search engine optimization and search engine marketing with specific emphasis on Search Engine Marketing (SEM), PPC and SEO. SES Amsterdam will teach delegates everything they need to know to maximize their advertising reach online whilst providing a forum for delegates to network with their peers and learn the SEM tips, tactics, and strategies that will grow your business online. Expert practitioners and representatives from the search engines themselves will also be at the event.

Mike Grehan, VP and Global Content Director said:

“Bill is, without doubt, one of the real visionaries in search marketing. He has been instrumental in shaping the way the industry works today and we are thrilled to have Bill open the event for us this year. His presentations are always highly charged and very engaging so I expect, as always, there will be standing room only at his keynote speech.”

SES Amsterdam is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB)

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