Clickable To Host Search Marketing Book Party During SMX East

NEW YORK, NY (Gawkwire.com) Search engine marketing is difficult and complex, but The Clickable Search Marketing Gurus are here to help.

After a year of contributing their expertise to hundreds of marketers in popular online communities and the Clickable blog, these ambassadors recently released the Clickable Guru’s Guide To Better Search Marketing, a published anthology of their teachings. To celebrate the book launch, Clickable will host a party at its New York City headquarters on October 5, 2009, from 6:30pm to 9:30pm (following Day One of SMX East and right before the Internet Marketers Charity Party). Space is limited and attendees can reserve their seat by registering at http://clickable.pingg.com/Guru. The first 100 to register will receive a free, signed copy of the Guide.

There will be free food, an open bar, and a raffle to give away three iPod Nanos. Clickable will also offer complementary search consultations and demo its latest products. Clickable is an online platform that makes search advertising simple, instant and profitable.

“Everybody, from search marketing experts to marketers learning about pay per click for the first time, will find something valuable and enlightening in the Clickable Guru’s Guide,” says Sara Holoubek, corporate strategy consultant and columnist in the interactive and advertising industries. “If search and PPC are important to your business, you can’t skip this book.”

“Search advertising is such a critical part of today’s online marketing strategy, but making the most of the search opportunity requires a curious and analytic mind. Fortunately, the Clickable Gurus are just such creatures,” says Dana Todd, CMO, Newsforce and former Chairperson of the Search Engine Marketing Professionals Organization (SEMPO). “They’ve assembled a very consumable book for any level of expertise, and the lessons are invaluable. There were several creative ideas in the book that I hadn’t considered but will definitely do so now.”

About The Clickable Gurus

Clickable assembled the Gurus in order to give back to the search-marketing community, as well as gain front-line insights that help Clickable make better search-management tools. Clickable published the Guru’s Guide after a year of undercover Guru service, helping struggling marketers tackle real-world search problems in popular online communities and on the Official Clickable Blog. The electronic version of the Guru’s Guide is available for free from Clickable, and the hard copy version is available from LuLu.com for $9.99. (See the Gurus’ video blog post).

Meet Clickable At SMX East

In addition to the Guru’s Guide launch party, Clickable executives will be featured on two notable panels at the SMX East search marketing conference, taking place at New York’s Javits Center:

•October 5 at 9:00am: Ben Seslija, Senior Director of Analytics, will share his knowledge of search analytics on the panel “Web Analytics You Should Know.”
•October 6 at 10:45am: Peter Chun, Senior Director of Enterprise Solutions, will share his expertise on scalable local advertising technology on the panel “When An Agency Just Won’t Do.”