Redding, CT (Gawkwire.com) The organizers of Search Marketing Expo – SMX East announced that Google’s Tim Armstrong and "Click" author Bill Tancer will keynote the October 6-8 event.

Tim Armstrong is President, Advertising and Commerce, North America, and a corporate Vice President at Google. Armstrong is responsible for paid search sales and sales operations.

Bill Tancer has just authored "Click: What Millions of People are Doing Online and Why It Matters." Bill will be discussing the significant findings from "Click" and what they mean to search marketers. Tancer writes extensively about online user behavior, including a weekly column for Time magazine, and is General Manager of Global Research at Hitwise.

"These keynotes are an exceptional opportunity for search marketers to understand where our industry is headed," SMX East Conference Chair Danny Sullivan said. "Tim is a Google veteran who helped build Google into the advertising powerhouse it is today, plus he’s fought the battles to help search advertising gain acceptance. Bill as a self-avowed ‘data geek’ is always entertaining when he shares what we can learn about ourselves from how we search. We’re fortunate and pleased to have both participating," he added.



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