Groove Commerce CEO Invited to Speak on SEM Panels at PubCon 2008

Baltimore, MD (Gawkwire.com) eCommerce and Lead Generation Website design, development, and marketing agency, Groove Commerce, is pleased to announce that Chief Executive Officer Ethan Giffin has been invited to speak at the 2008 PubCon event, which will be held November 11th through 14th at the Las Vegas Convention Center in Las Vegas, Nevada. PubCon is the annual search and internet marketing conference organized by SearchEngineWorld and WebmasterWorld, one of the most respected voices in the online marketing field.

This year's PubCon is expected to be the largest in the event's history, boasting its biggest line-up of industry-leading speakers, and more than 85 specialized sessions with themes such as "SEO: Organic Search," "SEM: Search Marketing," "Social Media Marketing," "Interactive Site Reviews," and "Video and Multimedia."

Ethan Giffin founded Groove Commerce in 2006 with the intention of providing a service that was typically being provided in pieces; combining design, development, and marketing, into one powerful package. Ethan has lived and breathed eCommerce and web marketing for over a decade. Since Groove Commerce's inception, Ethan and his team have provided a whole new level of sales and service to its clients. eCommerce and Lead Generation site owners that choose to use Groove Commerce's services have seen increased conversion rates through a combination of a clean design focused on usability, a simple checkout process, and industry-proven online marketing methods like pay per click management.

Ethan Giffin will be speaking on the eCommerce and Shopping Cart Optimization panel at PubCon 2008. This session will be co-paneled by Rob Snell of the Snell Brothers consulting firm, and Jimmy Duvall of Yahoo!. The panel will take a look specifically at eCommerce sites designed to sell products. Topics include SEO management, shopping cart issues, monetary, presentation, and traffic issues. Additionally, Ethan and Rob Snell will be providing interactive site reviews for eCommerce sites seeking to optimize conversions and SEO and SEM efforts.

PubCon is an educational conference hosted by SearchEngineWorld & Webmaster World. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion, and marketing of their Internet businesses and brands.

Ethan Giffin is the CEO and founder of Groove Commerce, a full service eCommerce and Lead Generation design, development, and consulting firm based in Baltimore, MD. They focus on working with online retailers and professional services firms looking to maximize their online exposure and sales while maintaining a cost-effective budget. Learn more by visiting them on the web or by calling the number below.