Redding, CT ( Helping chief marketing officers (CMOs) and their marketing colleagues avoid common mistakes in their search engine marketing initiatives will be the focus of a special session at Search Marketing Expo – SMX West.

SMX West will be held at the Santa Clara Convention Center in Santa Clara, CA, February 10-12.

Entitled "The Dozen Most Common Search Marketing Mistakes That CMOs Make," this session offers attendees an opportunity to hear from a panel of senior level search marketers across a variety of industries, business models and company sizes. They will share their experiences, advice and perspective on these dozen critical mistakes, how to avoid them, and how understanding these critical issues can dramatically increase search marketing results.

The session is designed for CMOs and other senior-level marketing decision-makers and is open to all SMX West attendees. It will take place February 10 at 1:15 p.m.

Search engine marketing firm iProspect is sponsoring the session. Chris Sherman, Executive Editor of Search Engine Land, will moderate. Speakers include:
– Keith Dieruf, Manager, Online Marketing /Interactive Marketing, Ameriprise Financial
– Jody Farmer, Vice President, Strategic Marketing,
– Jane Flint, Manager, Practice Leader, Kaiser Permanente Internet Marketing Services
– Brian Kaminski, EVP and Managing Director, iProspect San Francisco
– Karen Weber, Vice President, eMarketing, Irwin Union Bank

"Now in its second year, SMX West offers an outstanding educational opportunity for search marketers. iProspect is looking forward to participating as a Premier sponsor of this quality event," said Bill Muller, iProspect’s chief marketing officer. "We’re also eager to contribute to the educational value of SMX West by sponsoring ‘The Dozen Most Common Search Marketing Mistakes That CMOs Make,’ on Tuesday afternoon," he added.

SMX West will offer more than 80 sessions and presentations by leading search marketing authorities specializing in areas such as search engine optimization (SEO), paid search advertising, link building, keyword analysis, and Web analytics. See the complete list of sessions, presentations, and speakers at

Those interested in attending the event can register online or by phone at 1-877-242-5242 for just $1,395 until February 9th for an All-Access Pass, which includes sessions, keynotes, networking activities, hot lunches, and complimentary WiFi access. Registration at the door will be $1,595.

Nearly 50 leading search marketing solution providers will exhibit at SMX West. Expo hall tickets, which include access to more than 30 sessions in the SMX Theater and iProspect’s "The Dozen Most Common Search Marketing Mistakes That CMOs Make" session, are free with online pre-registration, or $50 at the door.

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