(Gawkwire.com) – HostingCon, the premier conference and trade show for the web hosting and hosted services industry, today announced the theme for HostingCon 2010 in Austin, Texas: Piloting Into the Cloud – Setting a Course for the Future.

"Without a doubt, the Cloud is the 800-pound gorilla applying market pressure and likewise opening new opportunities within the industry," stated Kevin Gold, the Chariman of HostingCon 2010. "Whether a company decides to go up, around, through or beneath it, one way or another, companies must strategically confront the Cloud and set a plan in motion for how to compete."

The conference is adding a dedicated Cloud track to its educational program to reinforce the important role it will play in the future of the web hosting industry. Additional tracks covering Marketing & Sales, Technology, Business Development and Data Centers round out the HostingCon 2010 program.

In addition to the new educational tracks, HostingCon 2010 will feature:

66% C-level executives in attendance
120+ companies on the exhibition floor (currently 90% sold out)
35% more speaking panels (versus individual sessions)
40% new speakers; thought leaders from across the world
3 networking events, including a Happy Hour in the Exhibit Hall

HostingCon 2010 will be held July 19 – 21, 2010, at the Austin Convention Center in Austin, Texas. Over 1,500 hosted services professionals from more than 30 countries are expected to attend.

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