(Gawkwire.com) Kathleen Fealy, Search Engine Optimization Strategist and President of KF Multimedia & Web, Inc., will speak at the Search Engine Strategies Conference session "Stretching Your Marketing Dollars: The Upside of Search," on March 24th, 2010, in New York City.
Stretching Your Online Search Marketing DollarsAffordable online marketing strategies for small to medium-sized businesses (SMBs) are the focus of this Search Engine Strategies session. To be successful, businesses need to gain valuable traffic and increase online visibility for their product, service or cause. The panel of industry experts will share online marketing techniques using search engine optimization, local search, social media and pay-per-click. Other panelists include Eli Goodman, Search Evangelist at comScore, Inc.; Dave Cook, Sr. Director of Marketing at TheFind and Brian Bowman, Chief Marketing Officer at Reply.com.
Fealy will present a case study of an awareness campaign on a missing person cold case, Vernon Kent Jones, who went missing from New York City 17 years ago. The client, NY Private Investigator, Robert Rahn of Management Resources Ltd. of New York, wanted to increase the web visibility of the case with the hope of gaining new leads and continuing media interest. The budget was minimal. Digital asset management and universal search were key strategies to increasing visibility of the case. Web strategy and optimization tips regarding web sites, video directories, Flickr and social media sites will be shared.
Businesses are finding a competitive advantage when they can increase their visibility on the Internet and their conversion rates, be it sales, phone calls or other actions. "I’m excited to be speaking again at Search Engine Strategies. Small and medium-size businesses have the same search needs as big companies, but their budgets are often much more limited," says Fealy. "By reusing their digital assets, such as photos and videos, businesses can make the most of their budget." Fealy, who’s clientele includes many small and medium-sized businesses, finds that many of them are so busy running their businesses that they don’t understand all of the options available to them. Online marketing strategies, especially over the past few years with the rise of social media, are more cost-efficient. The trick for businesses is to understand which strategies will work the best to help them achieve their objectives with the people, time and money resources they have available.
Kathleen Fealy is a search industry veteran with over 10 years experience as a web consultant, specializing in search engine optimization and online strategies. In 2008, she added Certified Usability Analyst to her credentials, giving her greater ability to help increase clients’ website and online conversions by developing strategies that persuade their targeted visitors to take action. Kathleen is the Co-Chair of Search Engine Marketing Professional Organization (SEMPO)’s Education Committee; a peer reviewer of SEMPO Institute’s Insider’s Guide to Search Marketing and Advanced SEO courses, authored articles on SEO and usability for Visibility and Search Engine Strategies magazines and is a member of Usability Professionals Association.
Search Engine Strategies will be at the New York Hilton, March 23-25, 2010. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.