Live Web Event: Web Content Management By Nexus

Reston, VA (Gawkwire.com) Siteworx, Inc. announced today that it is sponsoring a complimentary webinar titled "Web Content Management (WCM) at the Nexus of Your Marketing and Customer Experience Strategy," on Monday, June 22 at 1 p.m. EST.

Do more, grow more, save more is the mantra driving virtually every Marketing and IT department today. While leading organizations are leveraging their Web Content Management (WCM) investments to create a powerful, customer-centric Web experience, many are barely scratching the surface. This live Web event will share best practices and top strategies in extending WCM to reduce costs, improve efficiency and ultimately help grow business.

The one-hour executive briefing will feature Stephen Powers, Senior Analyst at Forrester Research, Inc., who will provide an overview of the WCM landscape. Specifically, Stephen Powers will address:

- Limitations of "first generation" WCM solutions and the transition to a customer experience-centric approach

- The "next generation" initiatives that are pushing the limits of legacy WCM capabilities, such as, building communities, tailoring content for site visitors, distributing content across multiple channels and interacting with other enterprise applications; i.e. Digital Asset Management (DAM), Enterprise Content Management (ECM) and - Document Output Management (DOM) systems
- An analysis of Forrester's latest research report, "The Forrester Wave™: Web Content Management for External Sites, Q2 2009."
 

Stephen comes to Forrester with many years of experience in information technology management and customer software applications. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of CRM, asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, eCommerce, search applications, and data warehousing. Stephen began his career at TV Guide, working on a project to upgrade the magazine's publishing system.

To participate in this live event, visit http://www.siteworx.com/WCM2009.

Siteworx offers a continuing series of Web events on a wide range of topics including user-centered design, interactive marketing, and Web strategy. A recording of its most recent event, CMS 2.0: The Next Wave of CMS Directions and Challenges, featuring Siteworx President, Tim McLaughlin is available on the Siteworx corporate site.