(Gawkwire.com) Marin Software, provider of the leading paid search management application for advertisers and agencies, today announced that Wister Walcott, co-founder and vice president of products, and Joel Hall, product manager, will share their insights as panelists at SMX West 2010 in Santa Clara, California.
Walcott will join the panel entitled “Measuring How Search Ads Drive Offline Conversions.” The group will discuss strategies and techniques for measuring the effectiveness of search marketing campaigns that drive offline sales. The panel will be held Thursday, March 4, 2010 from 11:30 am – 12:30 pm.
Hall will present on the panel entitled, “Landing Pages & Multivariate Testing to Increase Conversions,” to be held from 10 – 11:15 am on Thursday March 4, 2010. In this session, Hall and the panelists will discuss testing alternative versions of landing pages with multivariate testing tools that can lead to dramatic increases in conversion.