Gawkwire: Web Hosting and Internet News Resource: Marin Software Join Panels at SMX West 2010

Marin Software Join Panels at SMX West 2010
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GW_Staff on 28 February, 2010 09:32:00
 
(Gawkwire.com) Marin Software, provider of the leading paid search management
application for advertisers and agencies, today announced that Wister Walcott,
co-founder and vice president of products, and Joel Hall, product manager, will
share their insights as panelists at SMX West 2010 in Santa Clara, California.
Walcott will join the panel entitled “Measuring How Search Ads Drive Offline
Conversions.” The group will discuss strategies and techniques for measuring
the effectiveness of search marketing campaigns that drive offline sales. The
panel will be held Thursday, March 4, 2010 from 11:30 am – 12:30 pm.
Hall will present on the panel entitled, “Landing Pages & Multivariate Testing
to Increase Conversions,” to be held from 10 – 11:15 am on Thursday March 4,
2010. In this session, Hall and the panelists will discuss testing alternative
versions of landing pages with multivariate testing tools that can lead to
dramatic increases in conversion.