SEM and Social Media Expert, Harry Gold to Lead NEDMA Seminar

Search Engine, Blog and Social Media Marketing Event to Be Held November 21 at the Microsoft Seminar Facility in Waltham, MA.

Boston, MA (Gawkwire.com) Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, has been asked to lead a seminar hosted by the New England Direct Marketing Association. The seminar, entitled 'Search Engine, Blog and Social Media Marketing: Accessing the Critical Moment and Joining the Customer Conversation' is being held at the Microsoft Facility in Waltham, Mass., on November 21 from 9:00 a.m. to 3:30 p.m.
 
"We know that search engines have become the #1 resource that consumers and businesses use to find and research products and solutions," said Gold. "No other point of consumer contact has the same ability to access this critical moment when your target audience is seeking exactly what you are selling. When leveraged along with blogs and social media, there is an unprecedented opportunity for businesses to actually join the conversation with consumers and make lasting connections with them by weaving their content and messages into the social web."

This seminar will focus on the statistics, strategies, tactics and benefits of paid search marketing, search engine optimization, politically correct blog outreach and social media marketing. It will reveal the strategies and tactics of deploying and maintaining profitable search marketing programs, creating a strong presence in blogs and how to deploy a robust and lasting social media channel. It was developed for marketers from both the client and agency side. For more information, please visit http://www.nedma.com/events/.