Search Marketing Expert to Speak at PubCon South Conference

Charlottesville, VA (Gawkwire.com) Janet Driscoll Miller, president and CEO of Charlottesville-based Search Mojo, will speak at the PubCon South Conference in Austin, Tex. on Thursday, March 12. Miller's sessions will cover landing page optimization and post-click marketing - optimizing the actions search engine visitors take once they reach a website.

"I'm looking forward to sharing our case study data and findings on landing pages and post-click marketing with the attendees at PubCon South," said Miller. "Landing pages and post-click marketing are the determining factor in whether a website captures a lead or makes a sale. It's crucial to ensure that the message a visitor sees and the call-to-action on the page are compelling to drive a conversion."

In one case study of landing pages created for a search engine advertising campaign on Google, custom-created landing pages that featured a sign-up form and specific information relating to the advertisement generated a 12.5% conversion rate while the traditional pages on the website only garnished a 2.5% conversion rate at best.

"More conversions means more leads or sales," said Miller, "and in today's economy, instead of necessarily dumping more money into advertising, companies really need to be focusing on how to improve landing pages and post-click marketing to convert more of the traffic they already have. I plan to share best practices and techniques with the PubCon South audience."