(Gawkwire.com) – On Thursday, June 24 at 1 PM EDT, Search Marketing Now presents a live webcast, Yahoo! & Microsoft Search Alliance – What? How? When?. This webcast is free and is sponsored by Marin Software.

Featured speakers are Chi-Chao, VP of Search Advertising Product – Yahoo!; Wendi Sturgis, VP Partner Management Group – Yahoo!; and Lewis Lin, Director of Product Management and Marketing – Microsoft Search Advertising.

Registration is open and more information is available at Search Marketing Now.

The Yahoo! and Microsoft Search Alliance is one of the biggest changes in paid search history. How can paid search marketers prepare for the merged platforms?

This webcast features speakers from Yahoo! and Microsoft, who will provide more specifics on the Search Alliance. They’ll discuss: what the Yahoo!-Microsoft Search Alliance is all about ; how campaigns, keywords and creatives will be transitioned; when the migration will occur, and more.

About the Speakers:
Chi-Chao is VP of Search Advertising Product, Yahoo!, responsible for product management, research and development, and testing of sponsored search and content match product lines. He has held other senior leadership roles at Yahoo! in display advertising platforms, web search relevance and analytics and he built the first Yahoo! search assistant, the first human peer-reviewed search engine, and the Mail SpamGuard system.

Wendi Sturgis, Vice President of the Partner Management Group at Yahoo!, leads the account management team responsible for Yahoo!’s search and display partner relationships in the US. She also has responsibility for the operations, training and support functions that enable Yahoo!’s partners to maximize their revenue opportunities with Yahoo! Wendi drives the overall strategy for how Yahoo! serves clients; she focuses on enabling clients to leverage Yahoo’s technology platforms as quickly and profitably as possible as well as expand revenue opportunities across our search and display marketplaces. Her team is also involved in product strategy to ensure that customer feedback is incorporated into Yahoo!’s product roadmap.

Lewis Lin is the director of product management and marketing for Microsoft search advertising. Lewis and his team sets marketing/field strategy and influences the adCenter product roadmap. Prior to Microsoft search advertising, Lewis worked on Hotmail product planning and marketing for Windows Server. Before Microsoft, Lewis held business development and product management roles at various companies, including Sun Microsystems and Citigroup. He received his MBA from Northwestern’s Kellogg School of Management and has a bachelor’s degree in computer science from Stanford University.

This webcast is sponsored by Marin Software. Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Designed for those who are spending at least $100,000 monthly on paid search, Marin Search Marketer® addresses the workflow, analysis, and optimization needs for large-scale SEM campaigns, saving time and improving financial performance. Over 150 customers collectively manage in excess of $750 million of annual search spend via Marin’s application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty. Marin Software was recently selected by AlwaysOn as an OnMedia Top 100 Winner in the Next Generation Search category.



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