(Gawkwire.com) – The organizers of search engine marketing conference Search Marketing Expo – SMX East announced the workshop schedule for this October’s event.

SMX East will feature four workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), paid search advertising (PPC), using Google Analytics and SEO for in-house marketers.

SMX East will be held October 4-6, 2010 at the Javits Center in New York City. The conference agenda features more than 50 sessions over three days, networking activities and keynote addresses. See an agenda preview at http://searchmarketingexpo.com/east/2010/agenda.

The workshops will be held October 7, 2010. Attendees can choose from:

– Getting Killer ROI from Paid Search: This workshop for aspiring PPC rock stars focuses on effective paid search optimization techniques, and features actionable tactics that can implemented to improve paid search campaign ROI. PPC expert Mona Elesseily from Toronto’s Page Zero Media conducts this informative workshop.

– Bruce Clay SEO Training: Bruce Clay is one of the most knowledgeable, experienced and quoted search marketers on the planet. Bruce’s SEO Training workshop teaches marketers how to implement an effective search engine optimization process. He’ll cover how a search-engine-friendly web site impacts traffic, conversions and online revenue. And he’ll get down to the nitty gritty, white-hat-only tactics that improve site performance.

– In-house SEO Exchange: In-house search marketers face unique challenges. That’s why Jessica Bowman, a leading advocate for in-house SEO, created this all-interactive workshop focused exclusively on the issues faced by in-house search marketers. The content is guaranteed relevant because attendance is limited to in-housers. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!

– Google Analytics Training: Google Analytics is free, but only valuable if you know how to use it. Learn to optimize web traffic and drive conversions by planning an analytics strategy, understanding reports and defining what constitutes success for your business. This workshop is led by expert Feras Alhlou, a Google Analytics Authorized Consultant and founder of E-Nor, a web marketing agency.

Additional information about all of these workshops can be found at http://searchmarketingexpo.com/east/2010/workshops

Tickets to workshops are limited, so prospective attendees should register early. Combination SMX East All Access + Workshop passes are priced at $1,795 until July 30 and include all four days of sessions, keynotes, networking activities and meals.

Passes for the Workshops only are also available and priced at $695 until July 30.

Register for either pass at http://searchmarketingexpo.com/east/2010/register

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