Socialmedia.com VP to Speak at the OMMA Behavioral Conference

SAN FRANCISCO, CA - socialmedia.com announced today that Vice President of Marketing and Business Development Eddie Smith will speak on a panel outlining the future of behavioral targeting at OMMA Behavioral in San Francisco, CA at the Hotel Nikko on Monday, July 21, 2008. This one day conference explores how user profiling and tracking influence all aspects of online marketing, content and retail.

New research methods for tracking, profiling and predicting user behavior are reshaping the online experience into meaningful interactions. At this event, industry experts will delve into the core of behavioral targeting and how advertising networks have the opportunity to leverage data to customize outreach and optimize consumer engagement into new digital technologies.

These innovative platforms have the potential to bring a new kind of behavioral data into the mix. With new technologies and social networks come new sensitivities about managing personal data and education to achieve scale and ROI. Mr. Smith will participate on the panel, "Out of the Black Box: BT's Next Practices." This session will focus on expanding behavioral targeting practices of tracking user content consumption outside the typical online ad network of search and display, into email, mobile advertising, widgets and social media. Content and marketing has become more portable and customizable by users, and panelists will share new targeting techniques available to offer consumers relevant and authentic messages and how to expand and engage current case studies, media planning and privacy polices for beneficial targeting.

The panel is moderated by Roman Bukary, VP of Marketing and Business Development of Truviso. Mr. Smith is joined by Bill Flitter, CEO of Pheedo, Dorion Carroll, VP of Engineering of Technorati, Elgin Kim, Head of Sales, West, for Nokia Interactive, and Dave Martin, Director of Interactive Media, Ignited Media. The panel takes place at 12:15 p.m. PDT in the Nikko Ballroom.

For more information about this event, please visit: http://www.mediapost.com/events/ommabehavioral/