Webinar: Bridging the Marketing and Sales Gap

Austin, TX (Gawkwire.com) ReachForce, leading provider of 100% guaranteed, role-based contact lists and analytics-based targeting software (SaaS) to laser focus lead generation initiatives, today announced it will partner with MathMarketing to sponsor a webinar, Bridging the Marketing and Sales Gap - 3 Strategies for Creating a Funnel that Delivers, on June 4th at 3pm EST. MathMarketing is a thought leader in the field of B2B marketing and trusted advisor to leading and aspiring businesses across Australia, Asia, North America and Europe who seek to align Sales and Marketing and pursue growth.

If your company is like most, Marketing and Sales plan separately, act separately and report separately - invariably pulling your business in opposite directions. Attend this 45-minute webinar to learn 3 strategies to better align Marketing and Sales to create a funnel that delivers real, measurable results.

It's not about aligning Sales and Marketing to each other - instead both must be aligned to the same goals and objectives. Only a singular Sales and Marketing plan with shared objectives, strategy, tactics and measures will produce real results.

During the webinar, we will share findings from a benchmark study of 1400 professionals in 84 countries, conducted by MathMarketing and MarketingProfs, which revealed a few surprising do's and don'ts that debunk the classic understanding of the roles of Sales and Marketing.
Things like: DON'T measure salespeople on proposals closed. Surprised? We were too.

Brett Bonser, Director of MathMarketing, will be leading this interactive presentation. As a passionate practitioner of focused sales and marketing, Bonser believes the keys to accelerated sales are a clear understanding of the psychology behind individuals' buying behavior, and a surgical approach to sales and marketing planning.