Portland, Ore. (Gawkwire.com) White Horse, a leading digital agency, announced that its leading strategists will be speaking at three upcoming industry events.

White Horse is presenting at two Online Marketing Summit (OMS) Regional Tour events. The summits, which attract 100-200 people per city, offer sessions led by industry experts to help online marketing executives evolve their approaches and programs. Eric Anderson, Director of Agency Services, spoke at the OMS Seattle event on August 7 and Jen Modarelli, CEO, is speaking at the OMS Denver Summit on August 14.

Anderson led a session exploring The Rise of the User: How User-Generated Content is Transforming Integrated Marketing. The Rise of the User offered an insightful perspective on how online user-generated content constitutes an evolutionary step in integrated marketing as well-established brands deepen their relationship with consumers by ceding a degree of brand control.

Ms. Modarelli will speak on Becoming a Persona-Led Organization. The presentation will offer a primer on the role of personas in developing end-to-end integrated marketing strategies.

Leveraging its deep expertise in the retail sector, White Horse, Columbia Sportswear’s online agency of record, will also moderate a roundtable at the Shop.org Annual Summit in Las Vegas September 15-17.

Ms. Modarelli spoke earlier this year at ExactTarget’s Route 1 to 1: the New eMarketing Essentials seminar in Seattle, which White Horse sponsored. She discussed a successful e-mail customization strategy for the Columbia Sportswear e-newsletter.

Shop.org attracts more than 2,000 online and multichannel retails and their service partners for the annual summit and is part of the National Retail Federation.



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