(Gawkwire.com) Yusuf Mehdi, Senior Vice President of the Online Audience Business at Microsoft’s Bing, is a delivering keynote address at Search Engine Strategies (SES) New York 2010. Mehdi, a Microsoft employee since 1992, is currently responsible for global product management, strategic partnerships, and business development for Bing and MSN. Previously, Mehdi led a 1,800 person research team to develop Microsoft’s initial web search platform, Microsoft adCenter.

SES New York, the industry’s largest search engine marketing (SEM) conference, is being held at the New York Hilton, March 22- 26, 2010. It will attract more than 5,000 marketers who come to learn about the latest trends and issues and see the newest search products. The conference offers presentations, panels and networking events for marketing professionals working in mainstream marketing and the search engine optimization (SEO) and pay-per-click (PPC) arenas. Marketers can register for the conference at a discounted rate through March 22.

“The SES conferences have a unique mix of attendees – from the real industry elite to the search newcomers, it’s quite a spectrum of people,” explained Mehdi. “I’m really looking forward to bringing everyone up to date on what’s going on with Bing, describing where I think the search industry is now in 2010, and sharing our thoughts on where we think it’s headed in the future.”

“With Yusuf Mehdi SES attendees are going to hear a real pioneer in the industry,” said Matt McGowan, Publisher and Head of U.S. for Incisive Media. “Yusuf continues to be a trailblazer through all the positions he’s held at Microsoft. His audience is going to hear directly from someone with extensive experience on the cutting edge – anyone who has any interest in the direction the industry is taking is going to want to hear what he has to say.”

For more information about SES New York 2010, visit:


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