Boosting The Effectiveness of SEM

San Francisco, Calif. (Gawkwire.com) Marin Software, provider of the leading enterprise-class paid search engine management application for advertisers and agencies, today announced that Wister Walcott, co-founder and vice president of products, will speak on the panel "Paid Search Analytics" at the 2008 Search Engine Marketing Expo (SMX) East, which takes place at the Javits Convention Center in New York City on October 7, 2008 at 4:45 pm EST.

As part of the panel, Mr. Walcott will deliver practical insights and proven strategies for using analytics to boost the effectiveness of paid search marketing programs, showing marketers how to analyze and optimize campaigns to boost ROI and conversions. The panel includes other search marketing experts including Avinash Kaushik, analytics evangelist at Google. SMX is one of the search marketing industry's leading events, bringing together search marketing experts, industry insiders and leading search advertisers to engage in tactical, strategic, and forward-looking discussions about the search industry. The conference is programmed by Search Engine Land's Danny Sullivan and Chris Sherman.