(Gawkwire.com) Digitaria, a full-service digital marketing and technology firm, today announced the appointment of JM Marino as General Manager of Search Solutions. Marino will lead Digitaria’s Natural Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Practices, developing high-impact search engine strategies that will increase both quality and quantity of Web traffic for Digitaria’s clients.
Marino joins Digitaria with an extensive background in print, interactive, analytics and search marketing. A true industry veteran, he has led programs for Ziff Davis Media, NBC Universal, Comcast, Clear Channel Online Radio, Mazda and CBS. Marino’s Fortune 500 experience is a natural compliment to Digitaria’s core client base.
"Ultimately, we want to optimize everything we do. JM brings capabilities and experience to Digitaria that reinforce a burgeoning SEO and SEM practice," said Dan Khabie, CEO of Digitaria.
Under Marino’s leadership, Digitaria’s SEO and SEM practices add yet another key service offering geared toward maximizing return on investment (ROI) and the monetization of digital assets. Digitaria’s Search Optimization Practice focuses on understanding the underlying business strategy of a client’s marketing efforts, which enables the recognition of pivotal opportunities in the complex world of search marketing.
"Digitaria’s SEO and SEM teams evaluate our customers challenges and find solutions that deliver the acquisition and retention goals that they are striving to achieve," said Marino. "We leverage existing assets and simplify them to maximize ROI."
Digitaria’s world-class search experts leverage a highly focused approach of mapping business and marketing objectives to create high-impact campaigns for the world’s largest global brands.
"This company is built upon exceptional people that create innovative solutions. ‘Digitarians’ are amazing, incredibly smart and create exceptional work everyday. They’re the best in the business and I’m very proud to be a part of the team."Marino concluded.