(Gawkwire.com) SEM company, Prominent Placement, Inc. announced it has been named winner and top three finalist in two categories for this year’s Atlanta Marketer of the Year (AMY) Awards from the American Marketing Association (AMA).
Winners were announced Thursday, March 11, 2010 at the annual American Marketing Association Awards Gala in Atlanta. The AMY Awards recognize excellence and effectiveness in marketing programs created by Atlanta area agencies and businesses.
Prominent Placement has been repeatedly acknowledged for its excellence in the Search Engine Marketing category. This category recognizes strategic Internet marketing campaigns that increase traffic and effectiveness for websites by utilizing search engine optimization, pay-per-click advertising or a combination of both. Prominent Placement is the only Atlanta SEO company to have received honors in this category every year they’ve entered since the early 2000’s.
The Atlanta search engine marketing company won for the firm’s strategic Internet marketing campaign for their entry for Abacus Solutions, "Building on Search Success in a Declining Economy" and was a finalist for Polaris Marketing Research, "Utilizing Content-Rich Microsites to Maximize Leads".
Abacus Solutions (abacusllc.com – client) is a global provider of IT infrastructure solutions, products and services. The client has maintained a web presence, marketing online since 2001. With a very limited budget, PPI met the challenge of invigorating already strong results with a strategic and profitable search marketing program that exceeded all pinnacles achieved to date resulting in a 30% increase in year-over-year search-referred web leads, reduced the cost per search-referred lead 45%, and generated a conservative ROI of 610%.
Polaris Marketing Research, Inc. (polarismr.com – client) is a national, full-service marketing research company specializing in customer satisfaction and loyalty measurement programs and quantitative and qualitative analysis. PPI’s challenge was to increase the number of website conversions (leads) generated from their paid search campaign and convince the client that paid search was an effective lead generation tool for their business. To address this formidable task, PPI developed a bold strategy for the client’s paid search campaign. Using established best practices for online lead generation, PPI developed a plan to launch multiple, free-standing, content-rich microsites themed around the service areas offered by the client.
Stacy Williams, PPI President, said, "We believe the AMY Awards are about rewarding innovative work that gets results and that’s exactly what motivates our team every day. We’ve worked with Abacus Solutions for nine years, which in our space is a very long time and we’re thankful to have such great clients that trust us to do what we do best."
A link to all the 2010 AMY Award Winners can be found at www.amyawardsatl.com.