SEM Firm iProspect Wins at Search Engine Strategies Awards
Boston, MA (Gawkwire.com) iProspect®, the Original® Search Engine Marketing Firm, announced today that its client, Microsoft Small Business Center, won the Best BtoB Search Engine Marketing Campaign Award at the first-ever SES Awards, presented at the Search Engine Strategies Conference in San Jose, California, last week. Microsoft Small Business Center is Microsoft Corporation's portal for educating, supporting and selling Microsoft products to small businesses.
Designed to recognize excellence in search engine marketing and inspire innovation and encourage new ideas, the SES Awards acknowledge outstanding marketers in 15 different categories. Reviewed by a panel of over 30 industry experts, campaigns were judged in four key areas: innovation in methodology and execution, achieving success goals, excellence in tactical execution, and overall approach and category relevance.
"It is exciting to earn this SES Award for the Best BtoB Search Engine Marketing Campaign," said Dave DeVries, Microsoft Small Business Marketing Manager. Working together with iProspect, we have been able to overcome the challenges that BtoB marketers struggle with in search marketing, and in the end, have achieved impressive results that enhanced our premier resource for small business - Microsoft's Small Business Center. I think this SES Award symbolizes what we have achieved by working together with iProspect."
Celebrating its 10th Anniversary the Search Engine Strategies Conference is a major industry event series that has guided online marketers through the complex and ever-changing search engine marketing industry over the past decade.
"It is rewarding to see our team at iProspect, as well as the team at Microsoft, be recognized as outstanding marketers," said Robert Murray, President, iProspect. "We work very closely with our clients - as partners really - and Microsoft has a knowledgeable team of search marketing professionals that have been key to achieving these award winning results. Taking home this award can't help but inspire us to continue to develop creative and innovative search engine marketing strategies that produce great business results."