Seattle, WA – (GAWKWIRE) – Search Engine Strategies (SES) has asked search engine optimization experts, Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit, to teach a universal search SEO training class in Seattle. Their full-day search engine optimization training workshop, Optimizing for Universal Search, will be held from 8 a.m. to 5 p.m. on Thursday, July 17, 2008, at the Renaissance Seattle Hotel in downtown Seattle.

Matthew McGowan, Global VP of Marketing with Incisive Media, says, "You can’t learn search engine optimization once and never update your knowledge and skills. Even SEO experts are continually challenged to tackle emerging search engine optimization methods and master the latest SEO techniques. That why we’ve asked Greg and Amanda to teach this ‘Optimizing for Universal Search’ workshop in Seattle."

Jarboe adds, "What Google calls ‘universal search’ and Microsoft calls ‘blended search’ have changed 17 percent of what even SEO experts knew before May 2007. So, our SEO training class is designed to teach business professionals at Seattle companies what they need to known today to optimize YouTube videos, news stories, online images, local maps and other web content for universal search."

Watlington concludes, "Since few corporations in Seattle have shifted their internet marketing resources or reorganized their marketing department to tackle universal search, our search engine optimization training workshop is aimed at marketing executives as well as search engine optimization specialists, public relations professionals, and corporate video producers. The advent of blended search results requires a whole new integrated marketing communications plan."

Visit http://www.searchenginestrategies.com/training/seattle/ to view the description of the SEO training class. Full-day registration for the search engine optimization training workshop costs $1,345.



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