Plymouth, IN (Gawkwire.com) After a year long evaluation process, topseos announced the 10 best SEO companies and 10 best PPC companies that excelled in their field in the year 2008.
Independent Authority on Search
topseos SEO & PPC Competition was designed to find competent, trustworthy and genuine SEO and PPC companies that provide services on the highest level. An independent panel consisting of staff members of topseos.com determined the winners after a year-long, rigorous evaluation process.
"We compared customer satisfaction, the depth of knowledge in the field, reporting methods, practicing internally what is preached to clients, and additional discrete competitive advantages. Each core competence was examined in great detail over the course of the year. In addition to that, we interviewed customers of each entrant on four separate occasions during the year, to be able to provide the real measure of customer satisfaction. During the interviews we enquired about the status of the project, the quality of services being performed, and the status on the return of their investment. These companies experienced a one year scrutiny of their processes and methodologies – they certainly showed consistency and ability to perform," said Jeev Trika, Partner at e-ventures, LLC.
Each company went through the following phases of evaluation:
All Phases – Customer Satisfaction
Customer satisfaction is measured in every phase by ensuring that we communicate to the customers of each entrant on a quarterly basis during the one year long evaluation. Queries on the status of the project, the quality of services being performed, the status on the return of their investment are asked on four separate occasions during the year to ensure that no fluke winners are announced at the end of the evaluation.
Phase 1 – Depth of Knowledge
The depth of knowledge in the field is determined by reviewing the mission of the company, the quality of the entrant’s website, practical experiences, blog entries, press releases, their vision of the industry, and the specificity that they go into in informing their clients on how search marketing results are generated.
Phase 2 – Reporting Methods
Reporting methods are reviewed. Actual reports generated for clients are scrutinized. The formats, the ease-to-read factor, levels of specificity that are provided to customers, and the frequency of reports are all carefully evaluated.
Phase 3 – Internal Principles
Ensuring that the entrants practice what they preach is a clear indication of a "buy in" on the strategy. If an entrant proposes the distribution of press releases to their clients, do they perform such services for themselves? If a vendor proposes to its clients that their website meets various stringent online standards, do their own sites meet such standards?
Phase 4 – Competitive Advantages
Additional discrete competitive advantages are carefully examined. New product offerings, proprietary processes, customization combined with speed to market, quality of employees, organizational hierarchy and any trademarks and patents can all be sources of competitive advantage.
Winners of the 2008 SEO Competition:
1 Bruce Clay
2 Customer Magnetism
4 Direct Hit Solutions, Inc.
5 Weblinx Limited
6 ArteWorks SEO
7 SEO Image Inc.
8 1st on the List Promotion Inc.
9 SEMS (Italy)
10 Portent Interactive
Winners of the 2008 PPC Competition:
1 JumpFly, Inc.
2 Bruce Clay Inc.
6 Customer Magnetism
7 Direct Hit Solutions, Inc.
8 Portent Interactive
9 Webrageous Studios
10 Whoast Inc.
To learn more about the topseos SEO and PPC Competition visit: http://www.topseos.com/competition
To view the complete evaluation process visit: http://www.topseos.com/seo-and-ppc-competition/index/evaluation-criteria