(www.gawkwire.com) – appFigures, the app store intelligence platform that helps businesses and developers make better data-driven decisions, today announced that its integration with Adobe Analytics, a key solution in the Adobe Marketing Cloud, is now available to users. The integration gives appFigures and Adobe Analytics customers full access to a wide-range of app store performance insights from the appFigures platform, with all metrics now viewable alongside other mobile marketing data within Adobe Analytics.
appFigures is a powerful app store intelligence platform that helps its users effectively monitor, measure and evaluate app store performance. The platform provides comprehensive reports on app store success, with metrics on downloads, revenue, returns, ranks, ratings, and more – all in near real-time. In doing so, appFigures enables actionable insights for app creators, empowering them to make better, data-driven decisions to enhance mobile app engagement and revenue. By integrating appFigures with Adobe Analytics and making the platform’s app store intelligence data directly available in the Adobe Analytics dashboard, brands, marketers and developers get a more complete view of mobile app and marketing performance, with even more data to base their mobile decisions on.
The integration will provide Adobe Analytics business customers with unmatched app store data from more than 30 different data sources, including all major app stores (iOS App Store, Google Play, Amazon Appstore and Windows) and over 20 unique ad networks, such as Apple’s iAd and Google’s Admob.
“We built appFigures to help businesses and mobile developers make smarter and better decisions,” said Ariel Michaeli, co-founder and CEO of appFigures. “Like us, Adobe understands the value of data that can drive actionable insights and positive business outcomes. Integrating our app store data directly into Adobe Analytics empowers app makers, giving them a full, 360-degree view of all of their mobile data in one place. This will help them make the best possible decisions to meet mobile performance objectives and goals.”
For more information on appFigures, visit appfigures.com or follow @appfigures on Twitter.
appFigures delivers actionable insights through comprehensive reports of an app’s performance in order to make better data-driven decisions. Featuring an intuitive user interface and easy-to-use tools that offer developers the flexibility to customize how their data is delivered, appFigures brings the most important app store metrics under one roof and gives developers a complete snapshot of their apps’ performance. appFigures is also accessible via appFigures for iPhone, helping app makers keep track of app store analytics, wherever they are. Unmatched app store intelligence, beautiful and powerful reports, an open API, and complete security and control over private app data make appFigures the ultimate solution for app developers. For more information, visit appfigures.com.