Chief Outsiders, LLC, of Houston is pleased to announce that Karen Hayward and Mark Lange have joined the firm. Chief Outsiders is the nation’s largest executive marketing firm focused on implementing market-based growth plans for mid-size and growth companies through fractional or part-time marketing executives. Hayward and Lange will work alongside CEOs and their executive teams of technology companies to accelerate their revenue growth.
Having worked with SaaS companies since 2000, Karen Hayward is a pioneer in the cloud computing industry. Among the many areas in which she will be working with CEOs, she specializes in aligning sales and marketing for revenue growth, improving lead generation, executing “go to market” strategies, positioning companies as “thought leaders” and much more. Karen has held executive positions at EarthLink Business, CenterBeam, Accelio, BeyondWork and Xerox Canada.
“During my career working with multiple organizations, public and private, international and national, large and small, I have lived the hard reality of the battlefield and am eager to share my expertise, lessons learned and deliver the impact needed to solve CEOs’ organizational challenges,” said Hayward.
“Chief Outsiders’ model is unique,” she continued. “It provides marketing help to CEOs at a lower cost and risk but with executive marketers who are at the height of their careers experience wise and are ready to see the results of their labor.”
Recent engagements of Hayward include the development of marketing and sales enablement programs at Earthlink, the re-architecting of the services offerings and go-to-market strategy at CenterBeam, which was subsequently acquired by Earthlink, and delivering revenue and profit growth by revamping sales operations, professional services and global market alliance programs at Accelio Corporation, which was subsequently acquired by Adobe.
Karen has received numerous rewards and recognitions for her marketing campaigns, sales skills and performance including being named one of the “Power 100: The Most Powerful Women of the Channel.”
Lange brings Chief Outsiders a unique combination of early-stage and enterprise-class technology marketing and sales leadership experience, combined with the financial background to develop and refine new business models, secure funding, and support outstanding M&A outcomes. Mark has held executive leadership positions at Nimsoft (a CA Company), SAP, PeopleSoft, BrassRing, K-III (a KKR fund) and was a speechwriter to the President of the White House.
“These are exciting times for marketing as a discipline,” Lange said. “Innovations in marketing systems and processes, as well as and digital and social media tools, make it possible to drive demand, revenue and profitable growth as never before. I’m very happy to be joining a group of senior, leading-edge CMOs who will continuously raise the level of my game.”
As an entrepreneur, Mark has founded and helped grow innovative web, SaaS and cloud ventures in talent management, healthcare information and social e-commerce, two of which were acquired for over $200 million. Mark currently serves as an Executive Fellow at the Center for Digital Strategies at the Tuck School of Business at Dartmouth, where he moderates quarterly roundtables with Global 100 CIOs.
“Both Karen and Mark are world class marketers who have enabled companies to become category leaders,” says Pete Hayes, Principal of Chief Outsiders. “They know how to collaborate with CEOs and executive teams to unlock their potential and turn vision into actionable strategy.”
Contact Karen Hayward at firstname.lastname@example.org and Mark Lange at email@example.com.
About Chief Outsiders
Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year,” and recognized for the Houston Business Journal’s Fast 100, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision.
Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.