(Gawkwire.com) – SDL, the leading provider of Global Information Management solutions, today announced the launch of SDL SmartTarget, an integrated workbench for the easy management of dynamic relevancy, predictive targeting and affiliate marketing programs.
SDL SmartTarget enhances the SDL Tridion® Web Content Management platform by adding best-in-class targeting and personalization capabilities to every aspect of the user experience, including content, promotions, navigation and onsite search. SDL SmartTarget is built with technology from SDL’s recent acquisition of Fredhopper, a leading sales and marketing optimization software provider.
With SDL SmartTarget, marketing and eCommerce professionals can now significantly reduce the time and money spent on creating, delivering, and changing targeted offers and content. From a single dashboard, targeted offers and content can be instantly distributed across a single website, a network of affiliate websites, and an unlimited number of external search engines.
In addition, SDL SmartTarget leverages dynamic relevancy and predictive targeting to deliver meaningful and tailored website experiences and offers based on a consumer’s individual profile.  As a result, click-through and transaction rates climb, resulting in increased revenue and consumer satisfaction.
“SDL SmartTarget is truly a milestone in the evolution of the SDL Tridion® platform,” said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions Division. “It reaffirms SDL’s strategy and commitment to deliver best-of-breed solutions that drive online customer engagements for global industry leaders.”
SDL SmartTarget uniquely leverages a wide range of information sources—including Product Information Management Systems, eCommerce platforms, product rating sites and web analytics tools—to instantly deliver the most compelling and personalized content and promotions every time an individual visits a website.
“SDL SmartTarget marks the end of ‘one-site-fits-all’ websites,” added Kolleman. “Now we can actively empower our customers to create, deliver and manage truly personal and valuable Web engagements.”
For more information about SDL SmartTarget, please watch our video and join us for an informational webinar on June 10, 2010 at 16:00 CET. Register today at our website.

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