(Gawkwire.com) – The growth of internet video sharing websites offers another avenue for web users to interact with one another. Popular internet videos spread like wildfire through word-of-mouth online and can end up with several million views in as little as a day. Businesses are starting to realize that internet video can be used to their advantage. It enables businesses to communicate their ideas, instruct prospects in their industry, and promote their products and services.
Scientific studies show that people are weighted heavily towards one of these major learning modalities: visual, kinesthetic or auditory. Search results returned during a traditional web search by internet users tend to lean towards the written word elements more than the other two.
Internet videos, however, are able to target all these learning modes at once. Neatly packaged into one unit for easy distribution, companies can now deliver their message in the written, auditory, and visual mediums. Regardless of the preferred learning modality of an individual, videos are able to reach out and capture their attention. This is one of the reasons why internet video is so popular today.
An Arizona-based SEO company, SearchMarketingROI.com, uses cutting-edge video production and video marketing techniques. Their professionally-produced videos are said to impact viewers on all fronts and generate buying interest among prospects. Capitalizing on the popular communication medium of video and the encouraging results from tests, Search Marketing ROI announces its official launch of their video marketing service.
"We are constantly developing and testing our video marketing services extensively for maximum effectiveness. With our fine-tuned promotional techniques, video marketing generates a huge ROI for our clients." quipped Mr Anthony Yap, their principal SEO consultant. According to Mr Yap, clients can dominate a third of the search results with video marketing alone. Whether a business is brick-and-mortar based or completely online, a well-defined internet video marketing strategy serves up qualified prospects and results in increased sales from clickthroughs after watching internet videos.
In today’s society of instant gratification, video marketing would seem to deliver on that premise for a reasonable investment.
"Not all video marketing, however, is created equal. Some companies simply distribute video content to these video sharing sites and not much else. We distribute these videos and actively promote them using a variety of sophisticated online techniques so the SEO visibility improves. The promotional techniques we use are the very same ones we use ourselves so we have a pretty good idea of what works and what doesn’t," explained Mr Yap.
When video marketing is coupled with search engine optimization, social media marketing, pay-per-click marketing, and local business optimization a company creates the impression of being an authority online for their product or service. This results in an improved bottom line for businesses that utilize video marketing as one of their tools in their overall marketing arsenal.
Businesses interested in video marketing services may contact SearchMarketingROI.com at 480-232-1848 to speak with one of their internet marketing strategists or visit their website for more information.