(www.gawkwire.com) – Spring Marketplace, Inc., the only platform that connects real time payment data and in-store sales, announced today that with more than 250,000 memberships created, it now claims the largest digital audience in Nashville. The milestone marks continued growth as the company adds Rowanne McKnight, a Nashville marketing and business development veteran.
Spring connects digital marketing with in-store sales, and real-time payment data, something that has consistently eluded retailers, merchants and marketers. For example, a national merchant can run a digital ad or social campaign where a consumer claims the offer and then shops in-store. The merchant has the ability to see the full lifecycle of the consumer from digital presentation to in-store purchase and ongoing, repeat in-store purchases. Since the founding of Spring, more than $8 million has been spent on the network at more than 1,000 businesses.
“With 90 percent of commerce taking place in brick-and-mortar locations, there has always been a structural gap in connecting digital marketing with in-store purchases and Spring is the first to bridge that gap,” said Bruce Mitchell, Spring Marketplace CEO. “Retailers have adopted the technology incredibly fast and, as evidenced by our success in Nashville, customers have too. We look forward to continued growth both in Nashville and across the country as we make a number of major announcements.”
The announcement of McKnight’s hiring brings 20 years of experience to Spring. She was most recently with StyleBlueprint, a successful Nashville-based online publication, where she led marketing and business development in their five Southeastern markets. A small business owner for 10 years, she developed strong relationships in the Nashville business and retail community. Prior to launching her own business, Rowanne worked for eight years with Warner Bros Records on the marketing and promotion team, launching some of the largest names in entertainment.
McKnight joins a team led by Bruce Mitchell, Spring Co-Founder and CEO who founded Apartments.com and led new vertical development at Groupon, and Jonathan Dyke, Spring Co-Founder and COO who co-founded edo Interactive and was instrumental in defining the concept of using payments data to track marketing events to in-store sales.
The Spring platform is immediately available to national and local merchants who want to grow revenue through performance-based marketing. Merchants simply opt-in to Spring and can immediately start running promotions – with no change to equipment or operations – increasing consumer visits and spend per visit.
Consumers become members through a simple one-time step of enrolling the payment card they already use everyday. They are messaged in real-time via email, SMS and mobile app with available offers and again upon redemption of an offer creating a very high level of engagement.
Learn more at www.springmarketplace.com.