vzaar Releases Video Hosting API for Ecommerce Platforms

London, UK (Gawkwire.com) vzaar, the video hosting service used by thousands of online business has released an API which will allow third party ecommerce solutions to seamlessly use the vzaar video hosting infrastructure for their customers.

Frooition, who offer managed services to online retailers, are the first such company to use the vzaar API. Frooition customers can now manage and add video to their product description pages from within the Frooition interface.

The API is designed for ecommerce solutions, who provide online shops, templates and shopping cart solutions for small to medium business, enabling them to now offer video hosting with minimal resources. Adrian Bausor, head of development at Frooition commented.

" Our customers want to add video to their online shops, so when we were scoping the project we were faced with two options; we could build the feature ourselves, which would have taken several months and resources to develop, or we could interface with an established video hosting service. We opted for the later and decided on vzaar. Using the vzaar API has allowed us to offer the feature much faster and with more confidence given video encoding, hosting and streaming is their business"

The vzaar REST API, which returns data in the JSON or XML format, is available upon request. For more information please contact ian@vzaar.com