WENN partners with Tradeclips to extend audience reach

London, UK (Gawkwire.com) Tradeclips, the first dedicated online service offering a simple, secure and cost-effective way to manage, store and syndicate multimedia content, today announced that the World Entertainment News Network (WENN) has signed a deal to upload daily video content in order to extend its audience reach.

WENN is a leading entertainment news network, providing the latest entertainment news, video, photos and features to over 1,000 media outlets worldwide. By partnering with Tradeclips, it can easily manage and distribute hours of celebrity video footage to a broader audience of publishers and media agencies.

Located in two secure data warehouses in the UK, Tradeclips provides a reliable and robust data infrastructure combined with a comprehensive user-management facility that allows total control over who can upload, download, publish and syndicate digital assets – whether internally, throughout the Tradeclips community or within the broader media community.

“The Tradeclips team has an impressive pedigree in managing significant quantities of content from multiple owners and making it available to a broad range of parties so it’s a natural progression for WENN to come on board with Tradeclips,” commented Lloyd Beiny, CEO, WENN. “Put simply, they can reach places we can’t and deliver results beyond our traditional model to extend our audience reach, particularly when it comes to online publications.”

“Following our successful launch in November, we are delighted to have a heavy-hitting brand such as WENN sign-up,” added Angela Stanbrook, Chief Operations Officer, Tradeclips. “We already reach over 70% of the UK’s print and broadcast media and have over 250,000 media clips uploaded from hundreds of sources, so the addition of WENN’s video content is a welcome supplement to our growing content resource.”

WENN will make its daily paparazzi video content, sourced primarily from London, New York and Los Angeles, available via Tradeclips from December 2009.