Gawkwire: Web Hosting and Internet News Resource: WENN partners with Tradeclips to extend audience reach

WENN partners with Tradeclips to extend audience reach
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GW_Staff on 23 November, 2009 09:29:00
 
London, UK (Gawkwire.com) Tradeclips, the first dedicated online service
offering a simple, secure and cost-effective way to manage, store and syndicate
multimedia content, today announced that the World Entertainment News Network
(WENN) has signed a deal to upload daily video content in order to extend its
audience reach.
WENN is a leading entertainment news network, providing the latest entertainment
news, video, photos and features to over 1,000 media outlets worldwide. By
partnering with Tradeclips, it can easily manage and distribute hours of
celebrity video footage to a broader audience of publishers and media agencies.
Located in two secure data warehouses in the UK, Tradeclips provides a reliable
and robust data infrastructure combined with a comprehensive user-management
facility that allows total control over who can upload, download, publish and
syndicate digital assets – whether internally, throughout the Tradeclips
community or within the broader media community.
“The Tradeclips team has an impressive pedigree in managing significant
quantities of content from multiple owners and making it available to a broad
range of parties so it’s a natural progression for WENN to come on board with
Tradeclips,” commented Lloyd Beiny, CEO, WENN. “Put simply, they can reach
places we can’t and deliver results beyond our traditional model to extend our
audience reach, particularly when it comes to online publications.”
“Following our successful launch in November, we are delighted to have a
heavy-hitting brand such as WENN sign-up,” added Angela Stanbrook, Chief
Operations Officer, Tradeclips. “We already reach over 70% of the UK’s print
and broadcast media and have over 250,000 media clips uploaded from hundreds of
sources, so the addition of WENN’s video content is a welcome supplement to
our growing content resource.”
WENN will make its daily paparazzi video content, sourced primarily from London,
New York and Los Angeles, available via Tradeclips from December 2009.