CMP and O'Reilly Launch Second Annual Web 2.0 Expo San Francisco

CMP and O'Reilly Media, Inc., co-producers of Web 2.0 Expo and Web 2.0 Summit, today announced the return of Web 2.0 Expo San Francisco, the global annual gathering of developers, designers, marketers, and business professionals building the next generation Web. Overwhelming demand from last year's San Francisco event prompted the launch of the Web 2.0 Expo brand worldwide, including locations in Berlin and Tokyo. Web 2.0 Expo San Francisco will take place April 22-25, 2008 at Moscone West. Registration is now open at http://www.web2expo.com/sf.

In its second year, Web 2.0 Expo San Francisco spotlights innovators and leaders of the Web 2.0 universe, exploring how to navigate and leverage the power of the Web. A forum for creativity, engineering, and innovation, Web 2.0 Expo San Francisco includes a multi-track conference, an "unconference" program called Web2Open, major tradeshow, and many networking events. Additional information is available at http://www.web2expo.com/sf.

"The power of Web 2.0 is remarkable, moving at a dynamic speed, and companies across all industries are suddenly looking at a new way of doing business," said Tim O'Reilly, founder and CEO of O'Reilly Media. "Implementation will determine success or failure. At Web 2.0 Expo San Francisco, we'll harness collective intelligence, openness, and network effects in Web 2.0 strategy, design, programming, operations, and viral marketing to determine winning strategies."

Web 2.0 Expo San Francisco will feature the most innovative and successful internet industry figures and companies. These industry pioneers will provide attendees with examples of business models, development
paradigms, and design strategies enabling mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. Conference tracks will include:

    -- Marketing & Community
    -- Design & User Experience
    -- Strategy & Business Models
    -- Fundamentals
    -- Development
    -- Focus on: Web Operations
    -- Focus on: Mobile Web
    -- Focus on: Social Platforms

"This past year we've delivered on our promise to connect and serve the Web 2.0 community as it continues to grow beyond borders, both virtual and physical," said Eric Faurot, Senior Vice President, CMP. "We're excited to partner with O'Reilly once again to expand the universe of businesses and individuals who employ the principles of Web 2.0. We believe this community continues to drive innovation in both the global economy and culture."

Web 2.0 Expo welcomes industry leaders that are participating and exhibiting in this year's show including Diamond sponsor Etelos; Platinum sponsors Cynergy, Nokia, Openmaru, and WebEx; Gold sponsors Citrix, Coghead, Disney, EffectiveUI, HCL, Intuit/Quickbase, SpinScape, Sun and Symphoniq; Silver sponsors Atlassian, Awareness, Coradiant, Curl, Denodo, Dixero, Force10, Impetus, JackBe, Jaduka, Juniper, Lithium Technologies, LongJump, ONEsite, and Panther Express.

To learn more about the 2008 Web 2.0 Expo San Francisco or register visit: http://www.web2expo.com/sf