(Gawkwire.com) – With the release of its much-anticipated HTML component, Wix offers a way for website builders to get all of the benefits of Flash, along with HTML-based widgets. In case you’re not familiar with Wix, let me introduce you: it’s a Flash website builder that enables you to design and publish your own high quality websites, for free, without any need to code.

At the heart of Wix is an intuitive drag and drop editor and an impressive range of fully customizable Flash templates, which are also search engine friendly. You can choose from templates or make your own website from scratch. All is done with a simple click, drag and drop. You can publish or embed your site in seconds.

Already offering users an impressive range of features – fully customizable Flash galleries, Twitter and RSS widgets, Google maps, Google Analytics and more – Wix has taken it a step further, and thrown a challenge to all the website builders out there.

With the release of the HTML widget, the visual appeal awarded by Flash design elements is amplified with the functional and practical-based applications presented by HTML. The result is one powerful and dynamic package of web design. Users can now include site counters, polls, registration forms, schedules, live chat, chat rooms, customized searches, Facebook "Like" buttons, Twitter feeds, Google AdSense and more with the new HTML widget. Blogs can also be embedded directly onto Wix websites.

Wix Founder & CEO, Avishai Abrahami, is thrilled with the implications that the new HTML component has for Wix users. "The HTML component is the gateway we give them for bringing the best of the web into their Wix sites."

But don’t think this means Wix is sacrificing its love of simplicity. All of these options can be added as easily as anything else in Wix. Just click on the Widgets button inside the free website editor, click the HTML button, and select which widget you’d like to add to your site. A series of simple steps accompany each widget. There is also a "blank HTML" widget, for the more tech savvy users who wish to code a widget from scratch.

Says Abrahami, "The examples of Flash websites with HTML we’ve been seeing since the release are sources of endless inspiration…The HTML component is still in beta but users are already taking it to places beyond our imagination."

Wix.com was established in 2006 and has its headquarters in NY and offices in Tel-Aviv. It is backed by Mangrove Capital Partners, Bessemer Venture Partners and Benchmark Capital. There are currently over 4 million Wix users worldwide. The company expects this number to skyrocket as a result of the added HTML capability.



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