(Gawkwire.com) – Internet users are able to use Wix’s no-fuss Flash website builder to customize free web templates, or to build websites entirely from scratch. With an impressively designed GUI interface, Wix allows users to change or add design elements through a drag-and-drop process. This week, Wix.com has released the latest version of its web editor, which was designed to optimize the editing experience when creating a free Flash website. Highlights of this latest version include the ability to create video playlists, and an improved link-building interface.
The new video playlist component will allow Wix users to add multiple videos to their website, which can be browsed in the same player window. This feature will significantly reduce the loading time of Flash websites that include multiple video files. The video playlists will function similarly to music playlists. Both items are found in the Widgets section of Wix’s free website maker, under Players. Videos can be uploaded directly from YouTube, 5Min and Metacafe through the video player widget. Adding new videos, rearranging their order and assigning titles is as simple as clicking on the player, and following the clear and minimalized prompts. Menus can easily be added to one’s video playlist, creating a stream-lined viewing experience. The playlist menus can be dragged anywhere, and are fully customizable. Users can also customize the playlists themselves with new video skins, and colors.
Another much-anticipated feature included in this latest version, is an improved linking infrastructure. Previously, links were assigned to Wix items through the "Behavior" section of an item’s property panel, located at the bottom of the website builder. Wix’s latest version makes link assignment much simpler. Clicking on any item with linking abilities – buttons, clip art, shapes, pictures or text – prompts a link icon to appear at in the property panel. From this new and conveniently located "Link" icon, users can direct items within the builder to external URLs, other pages within the user’s Wix site, or e-mail addresses.
The CEO of Wix, Avishai Abrahami, comments on the latest in Wix product development: "What makes Wix such a favorite among the website building community, is its devotion to user needs. The improved link mechanism was something we knew our users wanted, and we worked hard to make it easier to access and manage. The video playlist feature reflects the enthusiasm of today’s ‘YouTube Generation’. Online videos are emerging as powerful marketing tools, and Wix is making it as easy as possible for our users to take full advantage of this trend. We have a very loving relationship with our users, and it is this relationship that makes Wix a highly competitive player in the market of free website design tools."
Wix.com was founded in 2006, and has offices in New York and Tel Aviv. The company is funded by Mangrove Capital Partners, Bessemer Venture Partners and Benchmark Capital.